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Mazda’s Concept of Sustainable Zoom-Zoom 2030

Mazda has been making headlines quite often because of its innovative ideas regarding automobile technology and making a statement in the advancement to make driving a pleasure, keeping environment and safety features as the topmost priorities. It all started way back in 2007 when Mazda Motors announced their new concept on a new developmental scheme they named as “Sustainable Zoom-Zoom.” This concept started its journey of implementation in those years and is still continuing, though their vision is to work on it still further to what it takes by the year 2030. They call this now as “Sustainable Zoom-Zoom 2030.”

Sustainable Zoom-Zoom 2030

The Vision of Sustainable Zoom-Zoom 2030

The Riverside Mazda dealer explained the vision of “Sustainable Zoom-Zoom 2030” which is primarily focused on three basic subjects: The Earth, The Society, and The People. The mission of this concept is to bring back the beauty of the earth by enriching the living standard of people who live in the society.

The Earth

At the midst of environmental deterioration and pollution, Mazda dared to visualize an earth as beautiful as before through the powerful initiatives of conservation, that would create a sustainable future creating a bountiful and beautiful earth that would consist of people and cars coexisting with each other without overlapping the natural beauty and resources.

The Approach

Reducing the emissions of carbon dioxide from a “well-to-wheel” perspective, considering the overall life cycle of the vehicle.

Aiming to drastically reduce the corporate average of carbon dioxide emissions to almost 50 percent of what it was in 2010 and bring down the reduction by 90-percent within the year 2050.

The Society

The concept is working thoroughly to create a society where safety and peace of mind are not compromised by the crowded automobile but would enhance the lives of people by offering unpolluting, safer vehicles that can bring more unrestricted mobility without any hassle.

The Approach

Developing advanced safety technologies with the goal of eliminating the chances of traffic accidents.

Enhancing fundamental features of safety like rectified driving position, better pedal layout and clearer visibility.

Promoting more standardization of the i-ACTIVSENSE advanced safety features, to help drivers in recognizing and assessing the potential hazards.

Testing autonomous driving and connectivity technologies to create a system that can standardize all models by the year 2025.

The People

According to Riverside area Mazda dealership, Mazda is trying their best to work out a system that would focus on their customers’ overall well-being with a sense of satisfaction that they would achieve through protecting the earth while contributing to the society while driving a car that takes care of the environment as well as the society as a whole.

The Approach

Pursuing an enhanced driving pleasure that can unleash the potential of people by revitalizing them through a Mazda drive that would be both mentally and physically recharging.

The philosophy of Mazda’s Sustainable Zoom-Zoom 2030 is “breathing life into the car,” that would be developed by the KODO design in which the level of art would synthesize the aesthetic sense with the power of technology attracting awe and wonder from people who drive them, who ride them and see them.

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Scott J Vargas

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